Head of Product
Join the team shaping the future of pet
🐶
care.
At Woofz, we're redefining what it means to be
a modern dog parent.
Our mission
is to help millions
of people build mindful, joyful, and
lasting relationships with their
dogs –
from the dream of getting a pet
to
lifelong care.
Today, over 10 million Woofzers🐾
in 10+ languages use our app to make life
with their dogs happier and healthier.
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We've been featured in
and we continue to grow fast –
with
30%+ annual growth
and a
passionate global community.
Now, we're entering a new chapter.
We're evolving Woofz from a leading dog training app into The Dog App – a holistic wellbeing companion that supports every step of the dog-parent journey through love, structure, and smart technology.
As our Head of Product,
🐶
you'll lead this transformation –
shaping the strategy, roadmap, and
vision that will define the future of
pet wellbeing.
As our Head of Product,
🐶
you'll lead this transformation – shaping
the strategy, roadmap, and vision that will
define the future of pet wellbeing.
Explore the world of Woofz
Grow, Thrive, and
Lead with us:
Career Growth
A clear path to Chief Product Officer (CPO) as Woofz continues to scale
Compensation
90 000 – 120 000$ per year and OKR-based annual bonus tied to growth and retention metrics.
Work from Anywhere
We're a remote-first team – join us from anywhere in Europe.
Why Now
Woofz has already become a leader in dog training.
Our
next mission is to transform into a platform for
complete dog wellbeing 🐾 – bringing
together behavior analytics, health insights, and personalized
care.
We're looking for a Head of Product 🐶 who will lead this evolution - driving innovation, user happiness, and sustainable growth.
The Role
As Head of Product, you'll own the product vision, strategy, and execution across the entire Woofz ecosystem.
You'll lead a talented cross-functional team across Product, Design, Data, and Engineering - shaping the future of how millions of people care for their dogs.
Your Impact
Define and evolve Woofz’s product vision and strategy for the next stage of growth.
Set and own key product metrics: D30/D60 Retention (+30%), ARPU growth (+20% YoY).
Build and lead a world-class product organization that thrives on speed, creativity, and insights.
Translate user needs and data into meaningful, joyful experiences for dogs and their owners.
Partner closely with Marketing, Content, and Tech to align product outcomes with business results.
Create globally resonant experiences across diverse cultures and markets.
What We're
Looking For
- 7+ years in mobile product management (B2C, subscription-based apps).
- 2+ years leading product teams or streams.
- Experience launching and scaling global mobile products.
- Strong background in education or wellness mobile apps.
- Deep understanding of metrics, analytics, and growth levers.
- Hands-on experience with A/B testing and UX research.
- Knowledge of JTBD, Design Thinking, and familiarity with Reforge concepts.
- Upper-Intermediate English or higher.
- Create globally resonant experiences across diverse cultures and markets.
Nice to have
- Experience with gamification, health & fitness, or educational apps.
- Background in PetTech.
- Exposure to AI product development.
- A genuine passion for pets (owning a dog is a plus! 🐶)
What You'll
Do 🦴
- Build the strategy and vision for the Woofz Product – the #1 product for all dog owners.
- Create and prioritize the product roadmap across all product streams.
- Manage and mentor a team of 3+ Product Managers.
- Oversee development across training, wellness, social, and monetization directions.
- Analyze performance and drive key metric improvements (D30 Retention, LTV, Churn, NSM).
- Build processes for stable, predictable release cycles.
- Conduct market research and competitor analysis.
- Collect and analyze user feedback with the Support team.
- Partner with in-app content and marketing teams to deliver high-impact features.
- Run A/B tests and user research to validate and grow product value.
Benefits
Time-off Policy – unlimited Out of office days
Coworking compensation
Health insurance
100% Sick Leave Compensation
Team buildings 2 times a year
75% Sport and education compensations
70% Psychologists compensation
Merch
Birthday presents
Language courses compensation
Our Culture
At Woofz, we blend startup agility with genuine care – for our users, teammates, and mission.
We're product-obsessed, data-driven, and creativity-powered.
We celebrate wins together – from successful experiments to shared off-sites with our team (and their dogs 🐾).
Our Values
Care & Fairness
We put care into everything: our team, our products, and our users.
Ambition
We aim high and turn bold goals into real success stories.
Innovation
We thrive on curiosity and love launching where no one has before.
One Team
We move as one, sharing wins and tackling challenges together.